Bitches Who AI™ coaching community

The coaching community for women navigating AI in real time.

Not a course. Not a curriculum that goes stale. Not 100 videos you feel guilty for never watching.

Bring the question happening right now. Get live coaching, useful context, and a room full of women who are learning how to work, build, lead, and choose with AI without losing themselves in the process.

Smart women. Smarter tools. Human first.

Sarah Pirie-Nally, founder of Bitches Who AI
Bitches Who AI

Live sensemaking

Context. Confidence. Community.

✦Not a course. Not a curriculum that goes stale.
✦Not 100 videos you feel guilty for never watching.
♥Live coaching. Real questions. Current tools. Together.

The community

The world does not need more AI content. It needs AI sensemaking.

01

Bring the real question

What is this new thing? Is it safe? Should I be using it? Can it help with this part of my work? Start where you actually are.

02

Get the context

Move beyond the scroll. Sarah helps you sort what matters, what is noise, and what could be useful for your particular work and life.

03

Try it together

Bring an idea, a stuck task, or a brave little experiment. Learn from what is working in the room and make it your own.

04

Live coaching that fits real life

Join live where you can. Replays are there when life is life-ing, but the point is a responsive room rather than a content vault.

05

Resources that support the work

Prompts, frameworks, tools, and guides live on the resource shelf when they are useful, without pretending they are the whole answer.

06

A room shaped by what changes

The live rhythm follows the questions, tools, and possibilities the community needs next, rather than a rigid calendar that has already gone stale.

Need a useful place to start before you join? The BWAI Resource Shelf holds the Latte Files, free tools, guides, prompts, and downloads that support the work in front of you.

Built for a real life

Two to four hours a month. That is it.

Join live where you can, use the recordings when life is life-ing, and bring the question or work already on your desk. This is designed to meet you in the middle of a full life, not ask you to step out of it.

Current live coaching rhythm

Tuesday 22 September 2026 · 10:45–11:45am AEST

22 September 202622 October23 November22 December22 January

Hot-seat and show-and-tell dates are released inside Circle as the questions, tools, and possibilities in the room shape what is useful next.

The point of the room

More value. More room for the thinking and relationships that matter.

This is not about outsourcing your judgement or collecting another pile of tools. It is about directing AI intelligently, creating more space for the work and people that only you can hold.

Made by Sarah

Calibre without the coldness.

Sarah is a former Chief Design Officer and transformation leader who has spent more than two decades in the rooms where technology, business, and human consequence collide. BWAI brings that calibre of thinking into a room that is intentionally smaller, warmer, and more useful.

AI is a tool you direct. The human stays in charge.

Founding Eight

A word from the room

“

Love being part of this and learning from you! For me, the opportunity with AI is about using it to work smarter and create more value, while freeing up more time for the thinking, relationships and human connection that really matter. Excited to see where you take us! ♥

BWAI Founding Member
The difference is the room

You do not have to learn the future alone.

Bitches Who AI is for the founder, operator, creative, consultant, leader, and woman in reinvention who wants to navigate AI without being swallowed by it. The work is practical. The conversations are current. The support is built for a life already in motion.

A live room for the question that cannot wait for a future module.
A responsive rhythm that fits around the rest of your life.
A community of ambitious women who want to make, lead, and evolve.
More agency, more judgment, and more room for your own human intelligence.

The wider Wonder & Wander journey

Navigate change without getting swallowed by it.

BWAI helps women meet the changing technology with more context, confidence, and agency. The wider Wonder & Wander world makes room for the deeper questions that technology opens up in work, life, leadership, and what becomes possible next.

Online · BWAI

What can I do now?

Live AI coaching for the tool, task, question, or possibility that is happening in your life and work right now.

Offline · Experiences

What do I want to do with that possibility?

Retreats, life-design, and immersive work create space to explore the human choices that sit beneath the technology.

BOOK A CALL

Community · Together

Who do I want beside me while I figure it out?

A warm, intelligent room of women who will ask better questions, share what they are learning, and widen what feels possible.

Bitches Who AI

Your seat is waiting.

Come for the AI clarity. Stay for the room full of women who will remind you what is possible when you stop trying to do it all alone.

© 2026 Bitches Who AI. A Sarah Pirie-Nally / Wonder & Wander venture.

Hi! I'm Pip ✨